If It's Broken, Should I Fix It?
Broken links on a website not only detract from the user experience, but could also negatively affect the way your site is viewed by search engines. Today we take a look at what you can do to fix any broken links and the impact this could have on your site.
Can Everyone Use Your Website?
Making sure your website is accessible to all should be a top consideration when building your website. Today we take a look at why ensuring people with different abilities can access your site is important.
You Can Quote Me On That
Today we investigate the humble quote and look at how finding the right ones to appeal to your customers can be a great part of a branding campaign or simply some fun in your social media accounts.
Are you EATing well?
We delve into how creating content and looking at your wider marketing strategy works and why EAT is the mind-set you need to implement to ensure your content performs well for you and gets you noticed.
Do You Want a Lack of Click
A zero-click strategy should never replace your main SEO strategy, nor should it conflict with it, however, we clarify and help you to understand why there are times that this can work in your favour.
Conducting Research For Content – Part 2
Welcome back to part 2 of our article about conducting research for content, where we take a more in-depth look at the basic principles of survey design; From knowing what you want to discover, to getting the right answers.
Conducting Research For Content – Part 1
Conducting research for content can provide unique insight, when you get it right. In part 1, we examine the basic principles of survey design, looking at what is absolutely vital and should be included and some of the basic mistakes to avoid.
Are You Ready for In-Person Events
During the pandemic a lot of events moved on-line and as things begin to change back we examine the impact and changes taking place and offer advice on how to return to in person events as the situation improves.
What Will Customer’s Expect Going Forward
As we come out of the pandemic, we must ask ourselves what customers will expect going forward. Understanding the trigger for each change, and the impact it has had on how you function as a business, is vital in the process of working out what to keep and what to discard.
Is It Time For A Facelift – Part 2
Welcome to part 2, where we're looking at the process behind rebuilding, or tweaking your website. Keeping it simple, we outline the process of revamping your website so that you understand what is required.
Is It Time For A Facelift – Part 1
Is your website looking old and tired? As your website is the face of your business we have made a cosmetic comparison between the varying levels of work that may be needed to freshen up your image.
Is Your Content Tone Deaf?
We delve into why when you are looking at creating website content, social media posts and other advertising materials you have to carefully consider your wording, together with suggestions on how to achieve this.
What's Your Email Marketing Like?
Email marketing can be a great tool to have in your arsenal, but how have you found your campaigns going lately? Today we take a closer look at what you should bear in mind if you want to run a successful email marketing campaign.
Google Bucks The Trend, Putting Privacy First – Part 2
In part 2 of our privacy blog, we take a closer look at Google's Federated Learning of Cohorts and how companies such as Heineken are working creatively to gather the data that they need to target their audiences appropriately.
Google Bucks the Trend - Part 1
In the last few years there has been a shift in the way that advertisers can track consumers online with GDPR, happening fairly recently. However Google is bucking the trend with plans to introduce a third party cookie blocker on its Chrome platform, potentially leaving advertisers out in the cold.
What Is Intent Data And How Can I Use It?
Today we investigate what Intent Data is including the difference between first and third parties, what this may mean for you and how Apple and Google are altering the ways they currently collect these.
Two SEO Tips For Maximum Impact
Times are changing and B2B marketers can’t rely on low search volumes and the proven use of brochures for marketing. Parua are poised to help and divulge two techniques that a business can use to generate online leads.
Social Media Tips And Tools From The Top – Part 2
In part 2 of our blog, we have gathered together some of the best tools and tips recommended by leading marketers across the world of social media, that we think are going to be accessible and very useful no matter your level of experience.
Social Media Tips And Tools From The Top – Part 1
To keep up with the world of social media marketing, we have gathered together some of the best tools and tips recommended by leading marketers, that we think are the most useful and the most accessible for all levels of experience.
Have You Been to The Library?
If you want to gain inspiration for your own campaigns have you thought about going to the Facebook Ad Library; it’s a great place to go for gain valuable insights and a very useful repository of information too.
The Director’s Cut (or Anyone Can Make a Video)
With people spending more time on their phones and therefore consuming more visual content, it makes sense for marketers to use videos as an advertising media. Our simple checklist covers the main aspects on how to make a good video.
Using Account Based Marketing (ABM) to Improve Sales – Pt 2
In the second and final article about ABM to improve your sales, we look at how this can be applied, using hypothetical examples. Showing how using ABM takes this personal approach further into building a lucrative business relationship.
Using Account Based Marketing (ABM) to Improve Sales – Pt 1
Is account based marketing (ABM) only for the big companies? No! In part 1 of our 2 part article we take this opportunity to explore what ABM is and how this approach can inspirational and motivating even for smaller sales teams.
Your Untapped Source of RD knowledge
Research and development knowledge is a fundamental part of every business. We examine what this means and look into how you can use reviews to assist you; including how to determine the validity of a review.
Is Your Marketing Inclusive Enough?
Are marketers doing enough to accommodate those with disabilities, when online? We delve into some of the problems people with disabilities have and explore ways of making the content accessible for all.
Do You Know How to Write Right?
Writing is something we all learn at school, but do you know how to write right? We hope you find this information fun, yet informative and worth reading; we have also included some tips you may find useful.
Pandemic Stop Gaps That Work - Will They Be The New Normal?
During the pandemic life has been about rapid change and flexibility. New working practices have been developed, changing the way we interact with customers. Let’s explore which of these procedures we think may remain as part of the new normal?
Influencer Marketing - the Pros and Cons
Are you using Influencer marketing to grow your business? We explore the pros and cons of using Influencer marketing to help you understand how to make it a lucrative way of growing your business and reaching more people.
A New Way of Selling?
When making a purchase of a larger item, like a car or house we can no longer just make an appointment to see said product, can we? We explore the new way of selling, including the time saving benefit of using video.
Lights Camera Action: Get Noticed in Video Search
How much do you know about making sure that you are getting noticed in a video searches? We explore ways to grow your audience and about ways to improve the chances of your video ranking highly on Google.
Promoting Local Mobile And Home-Based Businesses
How is the pandemic impacting on mobile and home-based businesses? We explore the effect and changes the pandemic is having on how customers shop and ways you can grow your reach efficiently and effectively.
Online Events v In-Person Events
Remote working has been one of the main changes for most of us during the pandemic, hasn’t it? We explore the reasons why online events may become more popular than in-person events even in the future and remain with us in the future.
Our 2021 Crystal Ball
It is difficult to know what the future holds, as 2020 has proven to most of us. However, there are some clues out there that can give indications of the best way forward. We examine these areas and give our predictions.
Chatbots - How AI Can Work for You | Parua Digital
What do you know and understand about chatbots and Artificial Intelligence (AI)? We explore the up and coming world of AI and how chatbots are being used as a customer service tool and how they can help you grow your business.
Fairytale of New Campaigns
This festive blog invites you to join in the seasonal merriments and enjoy our take on the Fairytale of New York, by The Pogues with Kirsty MacColl, We would also like to take this opportunity to wish everyone a Merry Christmas!
Using Facebook Groups To Drive Customer Retention Pt 2
In our second part of using Facebook groups to drive customer retention and grow organic reach, we delve deeper into the administration side, using files and features including how to moderate your group.
Using Facebook Groups To Drive Customer Retention Pt 1
Do you use Facebook Groups to help you drive your customer retention and grow your organic reach? We explore the potential benefits, the different types of groups available and what the benefits of each type offer a business.
We'll Meet Again - How Marketing is Shaping Up for 2021
It’s difficult to know when life will begin to return to how it was: We examine some of the findings of the Marketing Land survey and look at how challenging it is to try to pre-empt when things will return to something approaching normality, if ever.
You Don't Have to be Freud to Use Psychology
Do you think that psychology works in the marketing world? We look at several tried and tested psychology tricks and how they can make a significant difference to the success of your marketing strategies.
The Covid Effect: Driving Digital
Is it a positive thing Covid that has forced digital progress? We explore the impact it has had on the world, over the last twelve months’ and how businesses have adapted just to survive, together with the changes within our healthcare providers.
Does a Digital Marketing Scattergun Approach Work?
With all the advertising and marketing bombarding the audience, how do you make sure you’re hitting your target? We review ways to ensure that your message not only cuts through the noise, but sticks when it gets there.
Use LinkedIn to Link Up
Do you use Linkedin to link up? We examine what’s new since the re-launch of Linkedin and look at some of the possibilities of utilising the new features to improve and enhance your professional networking.
Time to Start Planning your Christmas Marketing Campaigns
Have you given thought to how you will market your Christmas campaign yet? Christmas isn't quite cancelled, but it will be a different event this year, as will how it’s marketed and this is what we explore.
What's The Most Accurate Metric For Predicting Long Term Success?
How can you best measure for long term digital marketing success? Today we look at how different types of online marketing, such as ssearch engine optimisation, can be an indicator for potential customers in the future.
Climb The Values Ladder To Reach Your Customers
Would you like to transform your marketing activities? Whilst there are many ways this can be done, we explore the value ladder and examine how it gets right to the heart of why your product or service is what your customers need.
Working 9 to 5
Why did Dolly Parton’s four panel graphic meme resonate so well with internet users? We explore the differences between the four sites that were chosen and agree with the core message that she sent out.
Not All Industries Thrive On Social Media Marketing – But Here’s How to Make the Best Of It
Does social media marketing help your industry thrive? It doesn’t always work for everyone, so we have taken the time to explore the different options that are out there, that could be more beneficial.
Maximise Your Everyday Emails as a Marketing Tool
Are you using your emails as a marketing tool? Did you know that emails have a massive potential when it comes to grabbing people’s attention; we explore ways to maximise your emails as an easy marketing tool.
Why New Content is Not Always Needed for Content Marketing
We know that creating new content for blog or social media pages can be a challenge, so we explore how the gaps in your content calendar can be filled in another way; also showing your opinions on your industry matter.
Do Facebook's Image Problems Make It A Wise Platform To Invest In?
Despite the image problems Facebook have had would you still consider investing into it? We examine this question and explore the lessons learned; as you would expect we uncover both the good and the bad.
Doing Video Marketing Well for a Business Audience
Are you using video to help your business? Video marketing is an effective, efficient marketing technique; we delve into the different types of formats that are available to use and how to get maximum effect and more.
What's the Difference Between Your Audience and Database
Do you know what the difference is between your audience and your database? We explore this, looking at why your database is one of your most important assets and how your audience ensures success and continued growth.
Tighten up Your Keyword Gaps
Do you need to tighten up the gaps in your keywords and content? Is this leading to a low volume of traffic? We explain what this means and how we can help to enable you to go forward with a tight keyword and content plan.
How B2B Marketing is Becoming Emotionally Intelligent
When talking about B2B marketing, what is meant when they refer to becoming more emotionally intelligent? In exploring this topic we endeavour to clarify and enable you to take the right steps towards tailoring you to meet your customer’s needs.
Should You Set Out Your Stall On Facebook Marketplace?
Should you set out your stall on Facebook Marketplace? We delve into this question, looking at business in the US and how things are developing over there, together with the pro and cons that might need to be considered.
What Does the Rise in Mobile Transactions Mean for B2B
As a B2B company do you wonder if it’s worth optimising your websites for mobile browsers? We look into the research that has been completed around this subject and the outcomes and explain what this actually means.
Getting into Video Without Being Movie Producer
Did you know that you don’t have to be a movie producer to make a video? Video is a great medium for advertising and we explore how easy it is to dip you toe in the water. It isn’t as daunting as you might think.
What's More Important, Price or Client Experience?
We explore the answer to the question of whether someone is more attracted to cheaper products or a really good customer experience, together with ideas that can help you understand and know how your customers are interacting with your company.
How AI is Re-inventing Facebook Advertising
Do you know how AI is re-inventing Facebook advertising, and helping them to stay as the most popular social network? We look at the recent changes Facebook have made and the impact it is having on campaign performance.
Learning Important Lessons From The Covid-19 Pandemic
When something is learned from a situation, then it has not all been in vain, has it? This includes the Covid-19 pandemic, the impact and changes have been felt by and affected everyone. We examine how contingency planning can help
Pop up adverts are like Marmite
It’s true isn’t it – you either love or hate pop up ads? We delve into the pop up ad world and look at the benefits of a good pop up ad and how to ensure that your pop up ads is working positively for you.
Why Now Is A Great Time To Write Case Studies
A convincing case study is a valuable marketing tool, isn’t it? We examine why now is a great time to be writing case studies, together with some advice and suggestions on how to go about this and what to include.
Professional Or Social? Linkedin Groups Explained
Do you understand what Linkedin Groups is and how it can help your profile within your industry? We explain how this is possible and the difference between social and professional media and how we can help with this.
Balancing Personalisation With Respect For Customer Privacy
Customer privacy is an area that has given customers more control over who they allow to track them since the new data protection laws; we explore the impact this might have on businesses and their marketing options.
How To Be Responsive, Not Reactive, In The New Normal
In the current climate we have to be careful to ensure that we are responding and not reacting to the many changes we are being challenged with during the current pandemic. We discuss ways this can be done and look at some simple steps to guide your response.
Marketing Lessons From Lockdown
How has the lockdown impacted on your marketing? Suffice to say that new lessons in marketing have been learned by many businesses over this period. We explore ways to develop and adapt to the future changes in the marketing world.
The Humble PDF Is Ready To Rise To The Top
Apart from the fact PDFs have been around for many years, were you aware of how popular they still are? We examine their humble beginnings and see how they are now a digital asset that can be access on any device.
Getting Into Online Sales For The First Time
Has the pandemic meant you have had to adapt how you do business? We investigate the changes many businesses have made recently and some steps that can be taken to ensure continued and improved service,
Corona Virus: The New Normal, Now, And Going Forward
Life has changed so much recently with the onset of corona virus. Have you wondered which changes will be here to stay, once normality is resumed? We explore this area looking at what good has come out of it and any repercussions.
Marketing Resolution Ideas
Any time is a good time for fresh starts and trying something new. We review four areas that you can focus on to help you increase your brand or product awareness and help you to engage more with customers and make more sales.
When Was The Last Time You Used Your Own Website?
Why would you need to use your own website? The answer to this question plus the reasoning behind it and much more, can be found right here; and you might be pleasantly surprise by what you learn.
The First Steps in an SEO Journey
Search engine optimisation can be a vital way to drive traffic to your website over the long term; Today we take a look at the first steps to consider as a business when you journey into the world of SEO.
How has GDPR Affected Online Business?
It was a big project preparing for GDPR, however, we delve into research that is looking at the impact and differences between those businesses that are compliant against those that aren’t.
How the Social Advertising Landscape is Changing – Part 2
In our second and final part of how the social advertising is changing, we delve further into messaging as a marketing strategy and how the social media marketing world will be changing in the future.
How the Social Advertising Landscape is Changing – Part 1
Social media advertising is changing and in our first of two articles on the subject, we look back to where it all began, who commanded the social space and how things are changing.
Too Busy for Social Media?
Having a solid social media marketing strategy is vital in today’s world of business if you want to stay on top of your game, but getting it right can be tricky; Parua can help your business achieve great things, learn how.
Where Do Your Digital Leads Go?
No matter which approach you use to get customers looking at your site, you need to be able to keep them interested – we look at what it is that keeps your customers interested and how we can make it happen.
How Do People Really Use Google?
Are you looking for a really great SEO strategy designed around your customers for your product? We explore how customers use Google, looking whether age can make a difference and a peek in to searcher activity, plus more.
Moving Real-World Events Online for Better Marketing Outcomes
From a marketing strategy real-world events on line is good news, however, it needs to be done suitably so as to ensure the correct balance between your virtual online guests and your real life guests; we look at getting the balance right
Learning your Local Internet
Customers are needed to create a business and in return businesses need to know how to reach the right customers and get them to want to choose them. We explore ways in which your local search engine can help you.
How Content Helps You Reach Goals in Creative Ways – Part 2
In the second part of how content can help you reach your goals, we take time to look at how each concept lines up with specific marketing goals, whether that’s generating leads, building organic traffic or other aspects of online promotion.
How Content Can Help You Reach Your Goals in Creative Ways – Part 1
What customer actually doing is fulfilling a need when they buy a product and companies should not lose sight of what it is the customers actually want from that product; we explore what this actually means.
Facebook Advertising Isn't Just for Multinationals
Facebook and social media advertising is often seen to be something that only large companies do, but it can be a very useful tool for small businesses to use to increase their sales too.
Marketing – The Bigger Picture
Whether you use search engine optimisation, pay per click advertising or social media marketing, it's important that you measure the success and failures of what you do so that you can refine and improve your campaigns.
Are You Sitting Comfortably? Then I'll Begin...
Story telling is a powerful tool with roots back to the earliest times, before people could read and write. We take a look at how the narrative can be a useful tool for the digital marketer.
Question: How Does Curiosity Help me Get Customers?
The biggest use of the internet is to answer questions. We take a look at how answering questions using website like Quora, can help you increase your digital marketing reach and find customers who may otherwsie have remained untapped.
Do Influencers Really Make a Marketing Difference - Part 2
In part 2 of our look at Influencer Marketing, we dig deeper into how it can be used as a tool to increase ROI figure by up to 600% if used correctly including ensuring you have the right brand ambassador for your company.
Do Influencers Really Make a Marketing Difference - Part 1
Nowadays a career can be made out of being an "influencer". But what exactly does this mean and is it really a viable form of marketing? We look aat whetheer it could be an option to grow your business.
Are You Sitting on a Goldmine? (Part 2)
In part 2 we look at how using the knowledge you have gained over the years can aid you in writing a great blog, which in turn can be used to increase brand recognition and drive sales.
Are You Sitting on a Goldmine? (Part 1)
If you've been working in your chosen field for a long time, chances are you have a wealth of knowledge at your fingertips. We look at how you can use that to succeed at content branding.
All Work and No Play...
Humour can be a powerful tool to use in the context of digital marketing. Learn more about how it can be used to take your blogs, social media and website to the next level.
Useful content is the best content – Part 1
In today’s article we look at content marketing, a strategy that puts useful and original content on the web, for potential customers to watch and engage with.
Marketing content – create, review, revise
In today’s article we look at how knowing your audience and their behaviour help to deliver great content, together with the need of reviewing and revising keeping it current and effective giving your customers what they want.
Scared of Video Marketing? Here's Why You Should get Involved
In today's blog we take a look at what you need to consider when putting together video content for your business, and how this may help you go viral.
The Parallels Between Digital and Traditional Marketing
In today's blog, we take a look at some of the similarities that exist between traditional marketing avenues like print or television and digital marketing.
Amazon Marketplace – Should You Use It?
With so many routes to market online, it can be confusing to know which may be suitable for your business. Today we look at one of them - Amazon Marketplace.
Are There any Businesses Left Without an Online Presence?
As a business, do you need to have an online presence? We take a look at a local business that doesn't and ask them why they aren't yet on the internet.
Semantic Search – What Does it Mean?
In today's blog, we take a look at what semantic search is and just why it is an important part of any company's search engine optimisation strategy.
Sharing is Caring – How Re-sharing Content can Help Grow your Business
Can resharing content across different social media platforms such as Facebook, Twitter and Instagram help promote your business online. We take a look at the do's and dont's of social media content dissemination.
Why is Original Content so Important Online?
In today's blog, we take a look at why posting original content on a website is important and why duplication is frowned upon by search engines.
Make a Success of E-Commerce
In today's blog, we consider some of the points to be borne in mind when trying to increase the sales and make a success of an e-Commerce website.
First Focus – Content or Design?
In today's blog, we take a look at the age old question - when first creating a new website, which is more important? Is it the copy or the look and feel?
How Do We Know What to Aim for From Digital Marketing?
In today's blog, we take a look at the important things to consider when seeking a digital marketing agency to work with in order to increase your sales.
The Difference between Social Media Management and Social Media Marketing
Even though they sound very similar, social media marketing and social media management are actually two different things. We take a closer look at what each of the roles entails, and why larger businesses often have people employed for both roles.
How PPC Can Benefit Your Business
Understand and learn more about how testing and measuring your digital advertising through pay per click marketing can help grow your business.
Beginners Guide to SEO
We take a look at some of the basic search engine optimisation terminology and jargon in order to make it a bit more understandable to the man in the street.
Alternatives to Google Adwords - Other Platforms to Promote your Products
In today's blog we look at the different pay per click marketing platforms, like Bing AdCenter, that can be used alongside or instead of Google adwords.