Marketing Resolution Ideas
Recently, due to current events, a lot of us are finding ourselves with more time on our hands and for some of us this means there's no better time to make a fresh start or try something new. We've put together a list of ideas for you to try over the next 12 months to increase your brand or product awareness, drive website traffic, engaging customers for repeat business and most importantly, making more sales.
- Get social. You might already have a social media presence, but do you use it effectively? Consider planning your social media posts well in advance – you can schedule posts for the future meaning you only need to spend time once a week (or less) lining up social posts which leaves more time for responding and for concentrating on your core business.
- Make some noise. If you don't already have a blog this is a good time to start.Blog content can be anything you want it to be, from product reviews to pictures of the office cat.Blog content can also be guested to other influential blogs in your industry, and likewise you can host content from the key players to increase your reach and reputation.If you're really well known and respected in your sector, a blog provides the perfect outlet for your wisdom and insight and helps keep your name at the top of the list, where it should be.
- Get filming. Video is one of the most popular forms of content online and while some videos can go viral, you don't need millions of hits on YouTube to be successful.Videos can be product demonstrations, meet the team interviews, slideshows of a great white paper or presentation, whatever your customers want to see.
- Go undercover. Audit your website as if you were a customer who knew nothing about your business or what you do.This isn't easy, because we can't forget what we know, so consider asking a new hire or a family member to do this. A website audit is a great way to identify broken links, typos, content that should be there but isn't, and also which pages and layouts are the most user friendly.
Parua can help you enact these resolutions and keep you on the right path in 2020, so let's get off to a flying start whilst we have the time to do so!
