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Posts Tagged ‘pay per click’

Pay Per Click:Cheltenham Agency Parua discusses what you should know

Friday, June 3rd, 2011

Pay Per Click CheltenhamSuccessful Internet marketing is a complex and technical activity that can be both highly productive and cost effective. Internet advertising campaigns generally cost much less than comparable campaigns in traditional print and electronic media, and they have the potential to reach significantly more consumers over virtually indefinite time periods. One important component of internet marketing activities is called PPC or Pay Per Click. Cheltenham based Parua internet marketing agency feels PPC is a powerful tool that can help drive quality traffic to websites. Here’s a brief summary of PPC and its associated benefits.

Pay Per Click: Cheltenham Agency Parua discusses A Potent Form of Advertising

Pay per click advertising, is the ads you see along the top and right side of a search engine results page. PPC works by associating a client’s advertisements with a keyword or keyphrase that’s related to the product or service the client is selling. When that specific keyword or keyphrase is typed into a search box on a search engine like Google or Yahoo!, the client’s ad will display on the ensuing results page. Although the ad displays, clients aren’t charged unless the user actually clicks a link in the ad to be taken to their websites. PPC ads appear most often on search engine results pages, advertising networks, and other types of websites, as defined by reciprocal agreements with their owners.

Pay Per Click: Cheltenham Agency Parua reveals Some Important Benefits

Well-managed PPC activities offer significant value as components of online marketing campaigns. One of the key benefits of PPC ads is that they are highly visible, and deliver quality sales leads to a website in the form of people who are receptive to the product or service being offered. Visitors who arrive at sites by way of PPC ads are primed to respond favourably, because they already are active searching, and not just browsing or surfing. A PPC campaign offers genuine transparency, which in turn allows clients to measure its relative success or failure. On the basis of such measurements, PPC campaigns are fine tuned to maximise ROI.

Pay Per Click: Cheltenham Agency Parua discusses What To Look For in a PPC Firm

The best PPC firms take a results-driven approach that is based on a combination of experience, management tools, and proven techniques. Since Google is popular for PPC, it’s wise to look for a firm with Google accredited professionals on staff — individuals who hold certificates that testify to their knowledge and practical application of the powerful Google AdWords tool. Google certification ensures that those who hold it use the latest software and methods to deliver maximum results for the important conversion rate metric. A PPC firm also can manage campaigns on social networking sites like Twitter and Facebook. However, do be certain to enquire whether the firm you’re considering has specific experience in the economic sector that’s relevant to your business.

One of the characteristic features of the top internet marketing firms is their constant strive to improve their performance and ROI when it comes to pay per click. Cheltenham based Parua feel their extreme focus on this ROI factor is what gives them the edge offer innovative features, and create innovative, progressive solutions — all with an eye toward creating effective campaigns.

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